I’m Victoria, and I’m so glad you’ve ended up here—this is my little world of beautiful things.

I’m a designer based in Perth, Australia, although I’m a Queensland girl at heart who has travelled Australia for jobs in the fashion industry. Then I fell in love in WA and decided it was time to start my dream! So with a fluffy kitty and a dream man, Perth is where I’m putting down roots (roses and hydrangeas, actually!).

This is my sentimental slow fashion label. It’s been my dream to have this label since I was a teenager—to make something pretty and special just for you. These are pieces to love and cherish.

I design and sew each piece myself in my quaint sewing room. It’s got all the essentials: sewing machines, rolls of the most special fabrics sourced carefully and thoughtfully, and of course, my quality control manager checking each and every piece to ensure beauty is achieved every time—a Ragdoll kitty called Coco-Pierre.

As a hopeless romantic, my dream is to make clothes that make women feel beautiful, special, and unique. Being a slow fashion label, these items are made in small quantities, so every purchase you make will be one of only a few. Once a fabric roll has run out, it won’t be available again.

Please stay a while and look through my current collection, available only while the fabric rolls last!

Yours Truly,

Victoria Alexion xx

Each and every piece is made by hand to order.

I have No. 1 - No. 12 designs, choose your design, then select your fabric.

Once your order has been placed, the creation of your special piece will begin.

 Each order will be sent within 2 weeks of the initial order date.

Once you receive your piece - wear her with love and conquer the world !